Endorsements
Below are a series of endorsements for the Integrated Modeling Method from a broad spectrum of people in the business modeling world and in academic establishments.
“The Integrated Modelling Method makes business analysis and modelling simple, yet very powerful. Its emphasis on modelling what the business OUGHT to be doing helps our students organise their thoughts and better know what information to extract from the stakeholders.
Having the Function Catalogue as the core model enables the entire business to be easily modelled without the clutter of process models and DFDs. Additionally, all models are clear, transparent, easy to understand and to explain.
Our students are going to benefit hugely from this and be able to achieve far higher quality with a lot less effort.”
Brendon Woodford, Curriculum Coordinator, Department of Information Science, School of Business, University of Otago, Dunedin, New Zealand
“I’ve read the excerpt of your ebook on this subject, and it is one of the clearest explanations of the topic I’ve ever read.”
Larry Maccherone: Manager of Software Assurance Initiatives and PhD Student at Carnegie Mellon, Instructor and Coach (Contractor) at Intuit
“In developing the Integrated Modelling Method, John Owens brought together the very best modelling techniques in a totally innovative way that adds immense value to each one.
The integration that IMM™ provides, which is unique among modelling methods, brings simplicity, elegance and power to the world of business analysis and modelling.
Using this IMM in business will result, not only in higher quality models at a much reduced cost, but will also give real business benefits such as simpler day-to-day processes and faster system development times.”
Jerri Andrews, European Consultant and Programme Director in Banking Systems.
“The Integrated Modelling Method is probably the most imaginative approach to business analysis and modelling that I have seen.
John Owens built an international reputation for delivering real business benefits in all the work he did in enterprises of all sizes.
He has a gift for seeing the simplicity hidden in the complexity of any business and bringing it to the surface. By developing the Integrated Modelling Method he has given this power to all business analysts and business managers.
The benefits to be had from using the Integrated Modelling Method are not a theory, they are a reality.”
Jon Elsom Business Systems Consultant and Project Manager, UK and France.
“Integrated Modelling Method provides us with access to a coherent set of resources for students who are going through the modelling process for the first time.
Our previous experience with tools for teaching business modelling and data modelling tended to separate these two techniques.
The Integrated Modelling Method has enabled us to show the students how they are fully integrated.”
Lesley Smith, Heads of School, Information Technology, Otago Polytechnic School, Dunedin, New Zealand.
