IMM Endorsed by University

The Integrated Modelling Method makes business analysis and modelling simple, yet very powerful. Its emphasis on modelling what the business OUGHT to be doing helps our students organise their thoughts and better know what information to extract from the stakeholders.

Having the Function Catalogue as the core model enables the entire business to be easily modelled without the clutter of process models and DFDs.  Additionally, all models are clear, transparent, easy to understand and to explain.

Our students are going to benefit hugely from this and be able to achieve far higher quality with a lot less effort.”

Brendon Woodford, Curriculum Coordinator, Department of Information Science, School of Business, University of Otago, Dunedin, New Zealand

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About the Author

John Owens

John has over 30 years experience in very wide range of business activity in enterprises of all sizes from family businesses to multinational corporations. He is passionate about bringing quality, power, simplicity and elegance to the world of Business Analysis and Modelling.

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