Endorsements

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“Integrated Modelling Method provides us with access to a coherent set of resources for students who are going through the modelling process for the first time.
Our previous experience with tools for teaching business modelling and data modelling tended to separate these two techniques.
The Integrated Modelling Method has enabled us to show the students how [...]

“The Integrated Modelling Method is probably the most imaginative approach to business analysis and modelling that I have seen.
John Owens built an international reputation for delivering real business benefits in all the work he did in enterprises of all sizes.
He has a gift for seeing the simplicity hidden in the complexity of any business and [...]

“I’ve read the excerpt of your ebook on this subject, and it is one of the clearest explanations of the topic I’ve ever read.”
Larry Maccherone: Manager of Software Assurance Initiatives and PhD Student at Carnegie Mellon, Instructor and Coach (Contractor) at Intuit

“In developing the Integrated Modelling Method, John Owens brought together the very best modelling techniques in a totally innovative way that adds immense value to each one.

The integration that IMM™ provides, which is unique among modelling methods, brings simplicity, elegance and power to the world of business analysis and modelling.
Using this IMM in business will [...]

“The Integrated Modelling Method makes business analysis and modelling simple, yet very powerful. Its emphasis on modelling what the business OUGHT to be doing helps our students organise their thoughts and better know what information to extract from the stakeholders.
Having the Function Catalogue as the core model enables the entire business to be easily modelled [...]